Create a series of images that can show different ways of how to customise the mi adidas shoes. The images needed to sit within the new look of the adidas flagship store in New York (which has no imagery). These need to be timeless and inspiring.
These images were received very well. With its success they have rolled these images out to all adidas flagship stores world wide. We have also continued this campaign style and have done a second shoot.
Photographer: Kyla Eelaine