AND THE PEOPLE
Naming . Creative Direction . Design

And The People is a strategic design and consultancy firm that functions as a catalyst for positive change.

Brief:
Design a new brand identity and a new brand name for Entremedio, a Dutch based company that offers strategic social and sustainable design solutions to both clients locally and abroad.

Insight:
Entremedio is currently two entirely different companies, trading under the same name. The first is the social and strategic design company that we intend to re-brand. The second, an Architectural firm, is an entirely different business that has no bearing on the other. These two companies were once one, but since separated have retained the same name, website entry point and visual identity, leading to public confusion, mixed messaging and an overall diluted brand.

Areas I worked on:
Naming
Brand Pillars
Visual identity
Platform Name
Stationary
Social Media

andthepeople.org