BYBORRE
Brand and Art Direction

https://byborre.com/

BYBORRE is devoted to changing the textile industry for the better. Together with knitters, yarn specialists, developers, and designers, I was working on functional solutions to trigger a movement of conscious creators. 

This movement currently exists in renowned fashion, sportswear, interior, and automotive brands like BMW, Adidas, Prada, and Porter. At the beginning of 2020, BYBORRE introduced the design tool Create™, making clear that an intrinsic problem in textile production can be solved, while at the same time paving the way for greater innovation. In 2022 we won the Dutch Design Award - Product for our platform.

My role as Brand Director was to develop the brand’s strategy, guide creativity, spread our story in both visual design and copywriting, and develop concepts for clients like Gore-Tex and The Woolmark Company.

My role Supportive Brand Director & Art Director

Role encompassed
Brand strategy direction
Digital Marketing
Concept creation of collaboration and learning space
Setting up the Brand department (folder structures, briefing and work process flow.