MiAdidas 

Campagin Art Direction

MiAdidas was adidas's online customization platform. The service allowed customers to create their own personalized colorway of popular silhouettes like the Superstar, Stan Smith, and Ultra Boost. Adidas store had a dedicated in-store setup where you could design your sneaker. The area mainly consisted of white shoes and needed some inspiration to get the customer's design thinking activated. 

We created a series of posters with different customized shoes. These stood in frames with the signature of the designer ginger the image. These were initially produced for the NYC flagship store, but soon after rolled out to all global stores that held the MiAdidas. I Art Directed three rounds of these shoots.

Role Art Director
Studio adidas Digital // DSC

Creative Director Richard Askin
Producer Galini Zachou
Photographer Kyla Elaine
Assistant Kathrin Mundwiler
Stylist Saskia van der Klei